Samsung Urges UK Galaxy Users to Activate Anti-Theft Features in Crime Prevention Initiative
Samsung has launched a targeted campaign urging UK Galaxy users to enable advanced anti-theft features as part of a collaborative effort with the UK Home Office to combat rising smartphone theft. The initiative coincides with the rollout of One UI 7, which introduces robust security tools like Identity Check and Security Delay across multiple Galaxy models.
The company is deploying a multi-channel awareness campaign across London and digital platforms, reaching over 40 million Samsung account holders. This strategic MOVE aligns with broader governmental efforts to curb urban device theft while protecting sensitive user data through hardware-level security enhancements.